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RAGS & ROYALTY
THE BRAND
For centuries, the transition from poverty to prominence has been consolidated as the coined phrase, “From rags to riches”. That phrase creates the yin and yang between poor and rich. Our mission is to gauge the perception of that paradigm by blending both entities together with Rags and Royalty. Embracing the foundations of either
lifestyle creates the motivational inspiration of both loss and gain. One man’s trash
is another man’s treasure and everyone has a story in the life of Rags and Royalty; what’s yours?
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