Our line was created in the name of social media. In a time where not only our youth but

our predecessors have succumb to the everyday wave of 140 characters vs 140 words. We are all guilty of abbreviating our thoughts and contributing to the loss concept of reading between the lines. With a drought in meaning what you say and saying what you mean, we’ve reinvented the power of the acronym and have empowered one syllable words into full phrases by creating

acronyms via AQRNYM.

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Even the name of our brand is an acronym. Answering Questionable Realities (N)side Your Mind. The mission is to arouse substance in the midst of subtlety. Cheers to saying more by saying less.